EDITORIAL
During all the years, Swiss jewelry has been the cradle of wristwatches manufacture, always pushing the limits further as regards to complicated movements, materials, precision, rare pieces, etc.
Should we talk about Rolex, pioneers in deep sea journeys with the Submariner and Sea Dweller or moreover Bréguet, Patek Philippe or A.Lange & Söhne, specialized in complicated movements, Swiss jewelry is the source of time mastery, always pushing the challenge further and doing everything possible to make their creations suitable with the environment always in movement.
Don’t be fooled, luxury watches brands are not only a simple jewel that you wear over the wrist to show your economic rank, this is the product of creators passionate by mastery of time; just as a painting or musical creation, the creation of the work itself being alive far beyond its genesis.
Watch business is a raising prosperous market and, as in any area, the materialism often gets over art and creation. Concerning those who devoid a creative impulsion, only see in such market the pecuniary side.
They just see here a way to make easy money, this of course giving rise to counterfeits.
Counterfeit comes under law, and this whether you are the one who manufactures, distributes, resale or in certain cases, wears such counterfeits. Only 10 years ago, counterfeit confined mainly in Chinese market, Italy or Middle-East, and those products were redistributed in the United States, Asia and Europe to name the most important. Thus you could acquire a bad quality fake secretly or in a flea market in any foreign country. Now, due to the rise of Internet, this curse appears totally differently. You can now easily get yourself
a good quality fake, benefit from a large choice like never before and above all, you can almost find all the models proposed by the main Swiss watches brands.
Of course, e-commerce such as e-bay provides a dream place for those who would like to sale their counterfeit, stating it’s real. So you can find yourself with a fake, thinking this is a genuine one. There are several ways to rip someone off and you will discover while reading this book how to avoid such fraud.
You will get further technical details all along visiting this website, but don’t be fooled on what is the counterfeit market. Under tiles such as “Why pay a watch 3000$ when you can afford it for 800$?” or “If you can’t afford a 5000$ watch, we propose the same model for 250$”, you will discover people that we can call, without any consideration, thieves. These people are just taking advantage of something that took years of work and investments, just to make easy money. The one who wants a Swiss watch and can not afford a 4000$ Rolex can buy a Swatch. These are good quality watches, aesthetic, and they provide a large product catalog. They only cost 100$... I’m kidding but I’m not that far from the truth: better have a genuine affordable Swiss watch than a counterfeit, expensive with regards what it really is.
